Data Driven Marketing Tool
March 9th, 2010Altus Learning Systems, a leader in enterprise video search solutions for sales enablement and knowledge sharing, announced today that Network Products Guide, a leading information technology research and advisory guide, has named Altus vSearch a 2010 Product Innovation Award winner in the SaaS and Cloud Computing category. The annual awards competition recognizes and honors vendors from all over the world that have delivered innovative, ground-breaking products that have set the bar higher for others in all areas of information technology.
Altus VirtualEvent is an on-line tool for meetings, conferences and other events that integrates live webcasting, user interactivity, and full-text searchable video. With Altus VirtualEvent, companies now have a single platform for on-line meetings and events that includes both live and on-demand content distribution.
“Innovation is not just about new products alone,” said Rake Narang, editor-in-chief at Network Products Guide. “To succeed, companies need to see innovation not as a one-time objective but as something that has to be continuously evolved and improved upon. This requires putting greater focus on customer needs and making innovation the center of a companys way of developing better solutions. Innovative products such as Altus vSearch are bringing improvements in corporate knowledge sharing, full-text searchable video and on-demand access to corporate information.”
“We are immensely gratified to be recognized by Network Product Guide for our innovation and leadership in the SaaS and Cloud solutions,” said Ted Cocheu, CEO of Altus Learning Systems. “Product innovation is key to meeting and exceeding our customers expectations and driving company growth.”
Digital Word of Mouth Delivers Tremendous Consumer Value, Drives
Measurable ROI, and Powers Organizational Transformation for More Than
750 Leading Brands in 25 Languages
AUSTIN, Texas — Bazaarvoice,
the market and technology leader in hosted social
commerce applications that drive sales, today announced that it has
served more than 100 billion impressions of user-generated reviews,
answers, and stories since launch. With 80% of consumers now seeking
user-generated review content to guide purchases, this new milestone
represents a tremendous transformation in shopping behavior and
underscores the role of digital word of mouth as the most influential
form of advertising today. This record achievement comes as Bazaarvoice
prepares to celebrate its fifth anniversary in May 2010 with more than
750 clients operating in 25 languages and 36 countries.
“Literally translated, Bazaarvoice means ‘voice of the marketplace.’ For
the first time in human history, word of mouth is a digital medium,
representing a shift that is more transformational and powerful than we
could have imagined just a few years ago,” said Brett Hurt, founder and
CEO of Bazaarvoice. “The ‘hidden’ impact of 100 billion impressions of
user-generated content is the way that Bazaarvoice clients are using
this content to transform the way they do business – rewriting the
textbook on marketing and merchandising, improving products, increasing
customer satisfaction and loyalty, reengineering channel relationships,
and adopting entirely new processes based on digital word of mouth. I’m
very thankful for our partnership with our clients, as well as our
passionate culture of employees who innovate constantly and serve them
at every opportunity. And while we’ve rapidly grown, we have also scaled
the Bazaarvoice Foundation to give back to the communities in which we
operate.”
Companies using Bazaarvoice gain a proven and innovative way to market with
their customers in the channels where they shop, creating authentic
conversations that deliver tremendous consumer value, drive real
business results, and power organizational transformation. Bazaarvoice
has published more than 40 case studies and numerous blog posts that
prove the ROI of the company’s innovative solution suite and chronicle
the most dramatic changes the company has seen on the path to 100
billion impressions. These include:
Altus Learning Systems, a leader in enterprise video search solutions for sales enablement and knowledge sharing, announced today that Network Products Guide, a leading information technology research and advisory guide, has named Altus vSearch a 2010 Product Innovation Award winner in the SaaS and Cloud Computing category. The annual awards competition recognizes and honors vendors from all over the world that have delivered innovative, ground-breaking products that have set the bar higher for others in all areas of information technology.
Altus VirtualEvent is an on-line tool for meetings, conferences and other events that integrates live webcasting, user interactivity, and full-text searchable video. With Altus VirtualEvent, companies now have a single platform for on-line meetings and events that includes both live and on-demand content distribution.
“Innovation is not just about new products alone,” said Rake Narang, editor-in-chief at Network Products Guide. “To succeed, companies need to see innovation not as a one-time objective but as something that has to be continuously evolved and improved upon. This requires putting greater focus on customer needs and making innovation the center of a companys way of developing better solutions. Innovative products such as Altus vSearch are bringing improvements in corporate knowledge sharing, full-text searchable video and on-demand access to corporate information.”
“We are immensely gratified to be recognized by Network Product Guide for our innovation and leadership in the SaaS and Cloud solutions,” said Ted Cocheu, CEO of Altus Learning Systems. “Product innovation is key to meeting and exceeding our customers expectations and driving company growth.”